Our client is a global leader in video infrastructure, advertising management, and workflow solutions. With more than five decades in broadcast, the company has helped businesses generate fresh ideas for quality video content and monetize it.
The primary goal of our client was maximizing revenue by placing client-oriented ads with the best interval and automating most stages of ad campaigns. To do so, Morebis has developed a cloud-based manual linear on-demand scheduling system that evaluates the progress rate and ensures adequate spacing between ad activities. We have also built an ad-driven inventory optimization platform with audience-based models for our client to make sure that campaigns are optimized with minimum human efforts.
With the software we developed, the company started driving $46 billion in annual ad sales
Our SAFe certified teams have provided full-cycle development solutions for the client. Here are the main problems we faced:
We have built an advanced media server for managing digital content from ingest to playout. Additionally, we have developed software-defined applications by delivering flexibility, exceptional reliability, and transparency of broadcast operations.
We have helped create interfaces and backends for media operations platforms and frameworks for channels playout with all relevant data for TV broadcasters. Our engineers have built servers for storing video content and unified solutions for video editing.
TV providers utilize ads channels service to show advertising opportunities and increase customer engagement. Such services present customer data, ratings, timeslots to deliver ads, scenarios in TV programs or shows, and which content has been viewed.
There was not only a decrease in linear ad revenue but also leads and new work complexity. Ads optimization service helps providers utilize audience data and optimize spendings based on interests, actions, and behaviors. When the current audience is so to say overused, then CPM decreased a couple of times. This solution releases new campaigns and helps track efficiency. This service includes real-time analytics, cloud-based computer analytics scenarios, and revenue optimization. With the ability to handle a payload of supply and demand, this solution helps run different campaign variants.
Cloud-based ads planning platform enables teams to validate content, usage rights, and business rules. Extensive planning tools and scheduling systems help streamline content validation and business rules. This system enables cloud, hybrid, and on-premise implementations. Plus, this tool allows hybrid and flexible implementations and adapting to different languages and time zones.